Cybersecurity is undergoing a massive transformation, and Zscaler is leading the charge. As threats grow more complex and organizations embrace cloud, AI, and hybrid work, traditional firewall-based security just doesn’t cut it. That’s why Zscaler is reshaping the game with its Zero Trust Exchange — a platform designed to replace perimeter-based defenses with a fundamentally different, more secure architecture.
Here’s how Zscaler is evolving its platform to meet the demands of a rapidly changing digital world:
1. Expanding the Core: Zero Trust for Everything
At the heart of Zscaler’s platform is the Zero Trust Exchange, an architecture that assumes nothing and no one is inherently trusted. Every user, workload, IoT/OT device, and even AI model is treated as untrusted by default. Zscaler connects only the right entities to the right resources, with identity and context as the gatekeepers.
But it doesn’t stop there. Zscaler is constantly integrating new functionality to tackle more security challenges. The result? A platform that adapts to how businesses actually operate today — across users, devices, and workloads — with a security model built for flexibility and scale.
2. Zero Trust Everywhere: Branches, Cloud, and Beyond
Zscaler isn’t just applying Zero Trust to users anymore — it’s extending it everywhere.
- Zero Trust Branch: Zscaler has released a new unified appliance for branch offices. It folds branch connectivity and device segmentation into a single, plug-and-play box. No more SD-WAN, firewalls, NACs, or legacy segmentation gear. It’s a leaner, simpler, and more secure branch infrastructure — and customers are adopting it fast.
- Zero Trust Cloud: For cloud workloads, Zscaler is eliminating the need for traditional firewalls, VPNs, and complicated routing. This architecture secures traffic both between workloads and from workloads to the Internet. It’s a cleaner, faster, and more scalable way to protect cloud environments. Customer adoption is surging, with 60% quarter-over-quarter growth in enterprises embracing full-stack Zero Trust.
3. Data Security Everywhere: Securing a World Fueled by GenAI and SaaS
As data volumes explode — especially with GenAI and SaaS in the mix — securing it all becomes mission-critical. Zscaler is meeting that demand by building out full-spectrum data protection.
Their platform now secures structured and unstructured data across every channel: web, email, SaaS, endpoints, GenAI apps, and more. That’s resonating in the market, helping Zscaler land major deals and support organizations across industries that are racing to keep their sensitive data safe and compliant.
4. Agentic Operations: AI-Driven Insights for ITOps and SecOps
Zscaler is diving deep into AI to supercharge operations — not just for security, but for IT management too.
- ITOps (ZDX Copilot): Integrated into ZDX Advanced Plus, this AI assistant slashes the time it takes to resolve issues. That’s driving real results, with bookings for ZDX Advanced growing over 70% year-over-year.
- SecOps: With tools like Risk360, vulnerability management, identity threat detection, and more — all powered by Avalor’s data fabric — Zscaler is delivering smarter, faster security operations. The results speak for themselves: SecOps annual contract value is up over 120% year-over-year.
5. AI Security: Helping Customers Adopt AI Without Risk
Zscaler isn’t just adding AI to its platform — it’s making AI itself safer to use.
They’ve rolled out tools to secure public GenAI apps and protect customers’ private AI models. Features like an LLM proxy detect malicious prompt injections and prevent data leakage by analyzing both AI inputs and outputs. Their edge? Massive data volume — 500 billion daily transactions, generating 20 petabytes a day — gives them a unique advantage in training high-fidelity, highly effective AI models for security.
6. Strategic Acquisitions: Accelerating the Vision
Acquisitions are fueling Zscaler’s momentum:
- Avalor brought in powerful data fabric capabilities that turn raw logs into actionable insights — a key enabler for smarter SecOps.
- Red Canary (pending acquisition) is set to expand Zscaler’s reach into managed detection and response (MDR) and Threat Intel, while also adding cutting-edge Agentic AI tech and a seasoned go-to-market team.
These moves aren’t just about growth — they’re about building a future-proof platform with the right talent and tools.
7. Customer-First Programs: Simplifying Adoption, Reducing Cost
To make it easier for organizations to modernize, Zscaler launched programs like:
- Cost Takeout: Helps customers rip out legacy firewalls, VPNs, and other outdated tools — cutting costs while improving security.
- Z-Flex: A flexible purchasing program that lets customers mix and match platform modules on their terms. It’s all about reducing friction and speeding up time-to-value.
The Big Picture: Platform, Not Point Products
Zscaler isn’t just adding new tools — it’s evolving into a full-spectrum platform for Zero Trust, data protection, operational AI, and AI security. By meeting real-world needs with deep, integrated capabilities, the company is positioning itself as a strategic enabler of digital transformation.
In a world where complexity is the enemy of security, Zscaler’s message is clear: Zero Trust isn’t just a feature. It’s the future.